Ringling PSA Project

Motion Design students at Ringling College of Art and Design create public service announcements for All Faiths Food Bank.

We are thrilled with the opportunity to collaborate with some very talented students. This is the holiday video, more will be posted soon. We know that it is by working with other organizations, that we can reach more families in need, and extend our deepest gratitude to the faculty and artists at Ringling College.

The making of…

December, 2015 – Sarasota is known for its love of the arts and its philanthropic culture and All Faiths Food Bank is the beneficiary of a new collaboration of the two, thanks to the talented youth attending Ringling College of Art and Design. Though the assignment credit lies with instructors who teach them how to hone their skills, the students also learn that their talents can positively impact change, and raise awareness about hunger locally. All Faiths Food Bank was selected as the “client” for a Ringling College of Art and Design video project for 26 junior level students working towards their Motion Design major. Teams of two created 13 thirty-second public service announcements (PSAs).

Students Christian Huthmacher and Sarahina Borgia being interviewed by ABC 7 reporter.

Students Christian Huthmacher and Sarahina Borgia being interviewed by ABC 7 reporter.

This assignment challenged students to use motion and animation to raise awareness of the issues of hunger in Sarasota. They were assigned the theme “Food is Life,” and over the course of six weeks designed, created, edited and presented a final video project to the faculty. All Faiths Food Bank had the opportunity to watch the final PSAs and select several of the videos as a tool to share information about their mission and work with the community, online or through broadcast media.

“We were absolutely amazed by the talent and creativity of the students,” said All Faiths’ CEO Sandra Frank. “They each had their own voice, yet the message was clear; the celebration of food in our lives – which we so often take for granted – is so very different when food is scarce. The vivid animation and thoughtful composition of the videos allowed us to feel the pain of being deprived of such a basic need.”

Pakorn Buppahvesa of Psyop and Ed Cheetham of Ringling

Pakorn Buppahvesa of Psyop and Ed Cheetham of Ringling

The Thought Leaders

Ed Cheetham, Motion Design Department Head at Ringling College, chose All Faiths Food Bank as the “client” for this class. “I want the students to experience real interaction with a client, focusing on applying their talent and communication skills to work with a customer, and provide successful results, just as they would in their careers,” said Cheetham. “More importantly, they will learn that art and their contribution and talent can help people in their community, and in fact the world.”

Cheetham invited renowned designer Pakorn Buppahvesa, creative director from New York City motion design studio Psyop, to Ringling College to mentor the students. Buppahvesa’s career took off after an early start as a designer at MTV. Growing up in the Hell’s Kitchen neighborhood in New York City, his first opportunity to work with MTV came about from a dare. He auditioned for “Club MTV,” a dance show, and appeared in its first season.  After making his mark at MTV (as designer – not dancer) he went on to help found the company Psyop. The Psyop team has won Emmy, Clio, Broadcast Design, and Cannes Film Festival awards to name a few.

Buppahvesa, who studied engineering before earning his fine arts degree, sat down with All Faiths Food Bank representative Laura Coyle to talk about his message to students. “We do what we do to provide a better way to communicate, and make the message easier to understand. Color, motion and typography can be harnessed to make the world a better place.” He knows what it means to put his talents to use helping nonprofits get their message out to the public. He and his team developed a program called Establishment for the Greater Good (EGG) that invites summer interns to work at Psyop studios for charities that don’t have budgets or time to produce a professional video PSA.

Kirsten Elharda Judy Huang Bo Ram Kim Chuck Bonura and Eunice Park

Students Kirsten Elharda, Judy Huang, Bo Ram Kim and Eunice Park worked a food distribution with Mobile Pantry coordinator Chuck Bonura (in blue).

Research with Compassion

To gain a better understanding of what All Faiths Food Bank does and the residents it serves, several students volunteered at a Mobile Pantry distribution and toured the Food bank. Motion design student David Villa commented about what he learned at the food distribution at Brentwood Elementary. “I attended Brentwood and every day I went through the lunch line. I never knew that so many kids were getting what may have been their only meal of the day. I was shocked yet impressed with the work that All Faiths does for those students – this assignment has taught me so much more than the skills we learn in class.”

In the last week of November, the finals were presented to Food Bank staff and board members. One of the 13 videos was holiday themed and is posted above and on social media sites. Created by students Christian Huthmacher and Sarahina Borgia, the media and the public is invited to post and share the “Food is Life” PSA. The video was also made available to Florida Association of Food Bank members, customized for their service area by student Christian Huthmacher, and is now being shown in almost every county in the state, and in Alabama and Mississippi.

About Ringling College of Art and Design

For nearly 85 years, Ringling College of Art and Design has cultivated the creative spirit in students from around the globe. The private, not-for-profit fully accredited college offers the Bachelor of Fine Arts degree in eleven disciplines and the Bachelor of Arts in two. The College’s rigorous curriculum employs the studio model of teaching and immediately engages students through a comprehensive, first-year program that is both specific to the major of study and focused on the liberal arts. The Ringling College teaching model ultimately shapes students into highly employable and globally aware artists and designers.

Together with our partners, we provide healthy solutions to end hunger in our community.